Co-Founder, CEO & Strategic Innovations
A best selling author and biotech nanotechnology pioneer,Greg is a builder and poised to bring his passion for launching businesses with new technology to the world of therapeutic beverages and products
Co-Founder, COO & VP Brand Strategy & Marketing
Jim is a kind of architect for brands from Coca Cola to the groundbreaking launch of Gevalia Coffee. He assemblesall the pieces in a way that works–time and time again.
Co-Founder, VP Product Development
Domain expertise in pharmaceutical sales prepared him for the ever-present challenges of developing, testing and launching products in a highly regulated, highly competitive and multi-layered market place.
PETE VAN DE VEN
VP, Sport Science & Development
As a former professional player and pharmaceutical sales executive, Peter has a deep and abiding passion for peakperformance. So, it didn’t take much to title him our Vice President of our Performance Division,a key position inour executive team.